Signs 101

Why It Matters?
The location of your business and the amount of foot or vehicle traffic it gets will greatly influence the type of sign you choose. Signs that are visible from a distance or from a busy street can make a significant impact.

What to Consider?

• If you’re on a busy street or highway a Channel Letter Sign can help you stand out.
• If your business is on a side street or hidden behind other buildings, you may need a larger or more illuminated sign to attract attention.
• Consider the height and placement of your sign for maximum visibility.

Why It Matters?
Your sign is a reflection of your brand, and its design should communicate your business identity. Whether you want a sleek, modern look or a more traditional design, the sign should align with your brand’s personality and values.

What to Consider?

• Do you want a minimalistic sign or a more detailed, eye-catching design?
• Choose colors, fonts, and materials that reflect your brand’s image.
• If you have a logo, it should be included in the design for a consistent look across your branding.
• Make sure the sign’s shape and layout work well with your business’s architectural style.

Why It Matters?
The type of sign you choose should be suited to your business needs, location, and aesthetic preferences. The materials used will impact both the durability and appearance of your sign.

What to Consider?

• Channel Letter Signs: Great for businesses that want high visibility, with options for illuminated letters.
• Monument Signs: Ideal for creating a professional and welcoming presence, especially in business parks, schools, and neighborhoods.
• Cloud/Common Channel Signs: A cost-effective, modern option for those who want sleek, contemporary branding.
• Cabinet Signs: Versatile and customizable, offering various materials like vinyl graphics or LED lighting.
• Consider materials like aluminum, acrylic, HDU (high-density urethane), or wood depending on the aesthetic you want and your budget.

Why It Matters?
If your business operates at night or in low-light conditions, you may need an illuminated sign. Lighting not only improves visibility but also enhances the overall appeal of your sign.

What to Consider?

• Halo Back-Lit Channel Letters provide a sophisticated, illuminated effect around the letters.
• Cabinet Signs and Monument Signs can be equipped with LED lighting for visibility in the dark.
• Front-lit or back-lit options are available for Channel Letters depending on the aesthetic and brightness you want.

Why It Matters?
Different types of signs come with varying price ranges. Your budget will play a significant role in the materials you can choose, the size of the sign, and whether or not it will be illuminated.

What to Consider?

• Cloud/Common Channel Signs are often more affordable compared to larger, illuminated options like Halo Back-Lit Channel Letters.
• Cabinet Signs are a cost-effective solution that still allows for customization and visibility.
• Always consider the long-term cost of maintenance and power consumption (especially for illuminated signs).

Why It Matters?
Your sign needs to stand up to the elements and require minimal maintenance, especially if it’s outdoors. Durability is crucial for ensuring that your sign continues to look good and functions well over time.

What to Consider?

• Outdoor signs should be made of materials that can withstand weather conditions like rain, humidity, and strong winds. Acrylic, aluminum, and HDU are all excellent choices for durability.
• Consider the type of lighting—LED lights are not only energy-efficient but also require less maintenance compared to traditional lights.
• Make sure the sign is easy to clean and maintain—a sign that doesn’t require constant upkeep can save you time and money in the long run.

Why It Matters?
Different cities, counties, or municipalities may have specific regulations regarding signage, including size, placement, and lighting restrictions. It’s important to ensure your sign complies with local ordinances to avoid fines or delays.

What to Consider?

• Check with your local zoning department or building office for signage regulations.
• You may need a permit for the installation of certain types of signs, especially large or illuminated ones.
• Louisiana Sign Factory can help guide you through the permit process and ensure your sign meets all local requirements.

Why It Matters?
Depending on your business needs, you may require a sign to be installed quickly. Some types of signs, like Cabinet Signs or Cloud/Common Channel Signs, are faster to produce and install, while custom signs may take more time.

What to Consider?

• Cabinet Signs and Cloud/Common Channel Signs are typically quicker to manufacture and install.
• If you need a custom design or a more complex sign (like Channel Letters), expect a longer lead time.
• Work with your sign company to determine an accurate installation timeline that aligns with your business needs.

Why It Matters?
Your sign is the first thing customers will see when they approach your business. A well-designed, visible sign can create a lasting impression and draw more people in.

What to Consider?

• Make sure the design is visually appealing and reflects the professionalism of your business.
• A clear, bold design will help your sign stand out and make it easy for customers to find you.
• Choose a sign that suits the atmosphere of your business—whether it’s sleek and modern or more traditional and welcoming.